Perception Deception


You choose what you see, hear, touch, taste, and smell with your conscious mind, but you perceive what you see, hear, touch, taste, and smell with your subconscious mind.

Belief is programmed subconscious intentions that are built by your conscious deliberate choices or accepting input from outside of yourself as valid (PERCEPTION DECEPTION).

What you see, hear, touch, taste, and smell with your conscious mind are only happenings; they become experiences to the subconscious mind when your conscious mind assigns a value (intention) to them. These experiences then become filters to your perception. If you do not make a conscious deliberate choice to control the input, it will go into automatic mode and accept input from outside as valid (PERCEPTION DECEPTION).

When the conscious mind gets distracted: when something catches the full attention of your conscious mind you become highly receptive to suggestions. That’s the same idea advertiser’s use when they put their commercials in the middle of your favorite TV show. In this case, your conscious mind will be thinking of what will happen to the protagonist of the show while at the same time your subconscious mind will be receiving suggestions by the commercial (PERCEPTION DECEPTION).

I received an unsolicited November 2016 Duluth Trading catalog.  My first impression from the cover “Let your lumberjack loose”, old style lettering “Duluth Trading Co.”, and an old fashioned style illustration of a lumberjack pulling a tree out of the ground single-handedly with his ax(Paul Bunyan-like) was; this is AMERICAN TRADITION tall tales and all. Like the Hudson’s Bay Company, fur traders, lumberjacks, and adventurers. The Hudson’s Bay Company (HBC) was founded on 2 May 1670 when King Charles granted a charter to his cousin Prince Rupert and his associates. The charter created the HBC as a corporate entity. Now that is some lore!

Duluth Trading Co.

Back in 1989, there were these two brothers in Duluth – wild and woolly, hippie tradesmen kinda guys, working in the construction business. They invented the Bucket Boss® – a ruggedly durable canvas tool organizer that fit on a drywall bucket. In 1993, having had some success, the brothers decided to expand their product line beyond tool organizers, and Portable Products became Duluth Trading.

The company was sold to Fiskars in 1996 and since 2001 has been owned by Duluth Holdings Inc.

Duluth Holdings Inc. offers its products under various trademarks, trade names, and service marks, including Alaskan Hardgear, Armachillo, Ballroom, Bucket Master, Cab Commander, Crouch Gusset, Dry on the Fly, Duluth Trading Company, Duluthflex, Fire Hose, Longtail T, No Polo Shirt, Wild Boar Mocs, and Buck Naked. Duluth Holdings Inc. markets its products through its Website, catalogs, and retail stores. As of November 3, 2016, it operated 15 retail stores. The company was formerly known as GEMPLER’S, Inc. and changed its name to Duluth Holdings Inc. Duluth Holdings Inc. was founded in 1989 and is headquartered in Belleville, Wisconsin.

The website now talks about “Duluth Lore” and “Art of the Brand”. I have no doubt that they sell good products, but they are selling something more; PERCEPTION DECEPTION.

I went through the catalog and highlighted all sourcing info. The vast majority of the products are imported. A few are labeled Made in USA some components are (or may be) imported.

Here is one product: Classic USA-Made Kazoo carved here in the USA by American craftsman; some components may be imported.

Here is another product: USA-made Shut The Box game; some components are imported.

Get my point?

USA TODAY Exclusive: Charles Koch and his company launch ‘end the divide’ ad campaign

“WICHITA, Kan. — Working to soften his partisan image, conservative billionaire Charles Koch’s industrial conglomerate this week will launch a television and digital advertising campaign that calls for Americans of all political stripes to “end the divide” as he seeks broader support for his free-market ideas and defends his corporate brand.”

Since he is not selling a discrete product; what is he selling PERCEPTION DECEPTION? He is not happy with public perception of his corporate brand and he wants you to think he is on your side.

Follow the money trail. In 2016’s first quarter, the Federal Reserve reported last week, the total amount of wealth in the United States nudged over $88 trillion, an all-time record high. Billionaire Charles Koch would like a greater share of this $88 trillion pie.

If you investigate the Koch brothers like I have, you will understand why this is unbelievable to me!

Forbes: The Alarming Economic Trend Behind GE’s Odd Ad Campaign

“So why is GE, one of the world’s largest companies and #9 on Forbes Most Valuable Brands 2015, with operations that span everything from manufacturing to financial services, running a high-profile national ad campaign about getting people to work for them? And why is it making gentle fun of its own stodgy image?

Perhaps the answer can be found in a recent report that could spell disaster for American competitiveness if current trends are not reversed.

According to a study conducted in 2015 by Deloitte and The Manufacturing Institute, the United States faces a need for nearly 3.5 million manufacturing jobs over the next decade and 2 million of those jobs are likely to go unfilled due a “skills gap.” This follows nearly a decade of industry research showing the same trend.”

We have programmer Owen and jet engine builder Sarah; what are they selling PERCEPTION DECEPTION?

The Huffington Post : ExxonMobil Takes The Olympic Gold In Deceitful Advertising

“Thanks to an expose last fall by journalists at InsideClimate News and the Los Angeles Times, we learned that as early as the 1970s, Exxon scientists had concluded that the continued use of their product, fossil fuels, would have a devastating impact on the climate….

None of this has stopped Exxon from pretending it’s really just a philanthropic entity with a little oil business on the side. It’s a textbook move of corporate greenwashing, just like BP renaming itself “Beyond Petroleum” or Chevron touting their efforts in energy efficiency.

With Exxon under investigation by multiple state Attorneys General for potentially lying about climate change, it’s no wonder they’re investing so heavily in advertising.”


My Home Incinerator

My Home Incinerator
My Home Incinerator

Quotes from:

Made in the USA!

At Burn Right Product, LLC ® we firmly believe in supporting the American economy by keeping our business processes within the United States of America. We are proud to say our Hi-Temp Mini-Incinerators are the best affordable burn barrel replacement available on the market. All of our products are manufactured and shipped from Wisconsin.

Large Model 2235-SS100 is the same size as a 55 gallon burn barrel

My assessment:

This is a beast! I burn yard waste, brush, and branches. When you get it going it sounds like a rocket; the draft is so good. It is not cheap, but nothing good is!

My hoop shed is in the background. I store my firewood and gardening equipment there.



Now that the 2016 Presidential Election is over what happened?

First the people decided that Donald J. Trump would be their best chance for CHANGE.

In spite of all the obvious character and judgement deficiencies; this huckster sold us on his ability to CHANGE Washington DC. The enthusiasm that his voters showed is undeniable.

Second the Democratic Party decided that this election should be Hillary Rodham Clinton’s CHANCE.

Bernie Sanders and all his voters were abandoned just like all the workers who lost their jobs because of bad trade deals and mass outsourcing of jobs by U.S. (?) Corporations. The lack of enthusiasm that her voters showed is undeniable.

Every Presidential Election is about CHANGE.

Our two party political system creates this. Every time one party wins and declares a MANDATE from the people for their party the pendulum is set to swing the other way. We the people have no other choice; and this is a sad state of affairs.

This year it seemed like a choice between NULL and VOID! You can fill in either candidate for either NULL or VOID!

We the people desperately need more than the two choices we have.

Donald J. Trump has pointed the way for us to get this; SOCIAL MEDIA!

We need a Presidential Election where SOCIAL MEDIA makes both parties and BIG money really irrelevant.

Then it needs to spread to Congress, the States, and Local Elections. Then maybe the two parties we have will split into smaller pieces.

We can have true political competition.

The Better Angels of Our Nature

The Better Angels of Our Nature – Abraham Lincoln

Donald J. Trump and the Congress of the United States; now that you have heard from “We the people” what are you going to do?

I implore the party of Lincoln to go back to his First Inaugural Address and show the same graciousness to their adversaries as Lincoln showed.

I am an UNAFFILIATED voter so let’s stop this MANDATE crap.

Gallup survey 2016 Sept 14-18 Party Affiliation; 27% Republican, 40% Independent[Unaffiliated (me)], 32% Democrat, 44% Republican including leaners, 49% Democrat including leaners.

After this contentious Presidential election I think it most appropriate to review another contentious Presidential election at the splitting of our country; North and South:

Inaugural Addresses of the Presidents of the United States.  1989.  WASHINGTON, D.C.: U.S. G.P.O., 1989


“The national upheaval of secession was a grim reality at Abraham Lincoln’s inauguration. Jefferson Davis had been inaugurated as the President of the Confederacy two weeks earlier. The former Illinois Congressman had arrived in Washington by a secret route to avoid danger, and his movements were guarded by General Winfield Scott’s soldiers. Ignoring advice to the contrary, the President-elect rode with President Buchanan in an open carriage to the Capitol, where he took the oath of office on the East Portico. Chief Justice Roger Taney administered the executive oath for the seventh time. The Capitol itself was sheathed in scaffolding because the copper and wood “Bulfinch” dome was being replaced with a cast iron dome designed by Thomas U. Walter.”

Abraham Lincoln ends his address with this:

“We are not enemies, but friends. We must not be enemies. Though passion may have strained it must not break our bonds of affection. The mystic chords of memory, stretching from every battlefield and patriot grave to every living heart and hearthstone all over this broad land, will yet swell the chorus of the Union, when again touched, as surely they will be, by the better angels of our nature.”

Abraham Lincoln First Inaugural Address Monday, March 4, 1861

First I must tell you I am an UNAFFILIATED voter in Caroline County Maryland, one of the 16 members of the Maryland Rural County Coalition. In the 2010 midterm elections, there were a total of 18,037 eligible voters in Caroline County. 7,461 (41.36%) with the Republican Party, 7,407 (41.07%) with the Democratic Party, and 2,949 (16.35%) were unaffiliated.

Google search produced this:

“Caroline County, Maryland – Wikipedia,_Maryland

Coordinates: 38°52′N 75°49′W / 38.867°N 75.817°W / 38.867; -75.817. Caroline County is a rural county located in the U.S. state of Maryland on its Eastern Shore. As of the 2010 census, the population was 33,066. Its county seat is Denton. …. It is regularly ranked among the poorest of all 23 Maryland counties.

Living in Caroline County you wouldn’t know that “Maryland is the richest state in the United States of America.” Caroline County is ranked 20th out of 23 counties by per capita income.

Caroline County is one of the many counties across this country that has been left behind in sharing the prosperity of this great country. The Federal Government has failed us miserably.

From Wikipedia, the free encyclopedia: “Maryland is the richest state in the United States of America, with a median household income of $69,272 according to the 2010 census.[1] Per capita income was $25,615 in 2000 and personal per capita income was $37,331 in 2003.”





Savoring: A New Model of Positive Experience by Fred B. Bryant (Author), Joseph Veroff (Author)

This book is about savoring life—the capacity to attend to the joys, pleasures, and other positive feelings that we experience in our lives. The authors enhance our understanding of what savoring is and the conditions under which it occurs.

According to Fred Bryant and Joseph Veroff (2007), savoring involves noticing and appreciating the positive aspects of life – the positive counterpart to coping. Savoring is more than pleasure – it also involves mindfulness and “conscious attention to the experience of pleasure” (p. 5). You can savor vicariously, enjoying another person’s pleasure.


Mindfulness  ˈmīn(d)f(ə)lnəs/  noun

  1. the quality or state of being conscious or aware of something.
  2. a mental state achieved by focusing one’s awareness on the present moment, while calmly acknowledging and accepting one’s feelings, thoughts, and bodily sensations, used as a therapeutic technique.

In 1979, Jon Kabat-Zinn recruited chronically ill patients not responding well to traditional treatments to participate in his newly formed eight-week stress-reduction program, which we now call Mindfulness-Based Stress Reduction (MBSR). Since then, substantial research has mounted demonstrating how mindfulness-based interventions improve mental and physical health—comparably so to other psychological interventions.

“Mindfulness is awareness that arises through paying attention, on purpose, in the present moment, non-judgmentally,” says Kabat-Zinn. “It’s about knowing what is on your mind.”

Mindfulness also involves acceptance, meaning that we pay attention to our thoughts and feelings without judging them—without believing, for instance, that there’s a “right” or “wrong” way to think or feel in a given moment. When we practice mindfulness, our thoughts tune into what we’re sensing in the present moment rather than rehashing the past or imagining the future.


See Pleasure vs Gratification (self vs outside of self)


[How you feel about your life at any moment is a slippery matter, and an accurate appraisal of your life’s trajectory is important in making decisions about your future. Irrelevant momentary feelings of sadness or happiness can strongly cloud your judgment of the overall quality of your life. A recent rejection in love will drag overall satisfaction way down, and a recent raise in pay will artificially inflate it.

Here’s what I do. Shortly after New Year’s Day, I find a quiet half an hour to fill out the “January retrospective.” I choose a time that is remote from any momentary hassles or uplifts, and I do it on my computer, where I have saved a copy for comparison purposes every year for the last decade. On a scale of 1 to 10 (abysmal to perfect), I write my satisfaction with my life in each of the domains of great value to me, and I write a couple of sentences that sum up each. The domains I value, which may differ from yours, are as follows:

Love, Profession, Finances, Play, Friends, Health, Generativity, and Overall

I used one more category, “trajectory,” in which I scrutinize the year-to-year changes and their course across a decade.

I recommend this procedure to you. It pins you down, leaves little room for self-deception, and tells you when to act. To paraphrase Robertson Davies, “Weigh up your life once a year. If you find you are getting short weight, change your life. You will usually find the solution lies in your own hands.”

One interesting part of the exercise is deciding on which areas you want to use for the assessment. He has eight. You could choose any eight or ten areas that you like.]

Chapter 5 Authentic Happiness by Martin E. Seligman, Ph.D.



How you feel about the past is based COMPLETELY on your memories of your experiences.

How do you handle painful emotional memories of your experiences: Suppressing, Forgetting, or Forgiving?


James J. Gross is a psychologist best known for his research in emotion and emotion regulation. He is a professor at Stanford University and the director of the Stanford Psychophysiology Laboratory.

Research has shown that suppressing your emotions pretty well shuts down communication within a relationship. Let’s chat about what the findings from one study might mean for your relationship. James Gross, a scientist who studies emotion, found that when we try to suppress emotion, this is what happens:

  • It’s very hard to do – basically it doesn’t work. We have to work very hard to shut an emotion down once it is up and running, and in the process, we often get more agitated and tense. This is especially true in close relationships when the trigger for the emotion, the other person, is still there giving us signals that get us all fired up.
  • Emotion doesn’t stay inside our skin. When we try to shut feelings off, the people we are relating to also get more and more tense.


You have probably heard the recommendation forgive and forget. We will look at the forget part and get to forgive later.

We don’t just will ourselves to forget something. Tell yourself I am NOT going to think about “pink elephants” and I bet the thought of “pink elephants” will pop into your mind. This gives us an insight into the workings of the subconscious mind. The subconscious mind does not compute terms of negation. It takes the choice I am NOT going to think about “pink elephants” and reads it as I am going to think about “pink elephants”.

The only way we forget memories of anything is if mental disease takes the memory from us.


Forgiveness is not deleting or erasing; it is a change in the mental file folder where the memory of your experience resides. It is practicing the art of “REMEMBERING DIFFERENTLY”.

There is an inverse relationship between unforgiveness and life satisfaction.

“Psychologist Everett Worthington has spent his career studying FORGIVENESS.


he became interested in the relationship between forgiveness and other virtues, such as justice, humility, mercy, and self-control.” Quote from website below

I recommend the website to everyone; traverse the whole website and it can change your life…Russ