Now those who take a SUPERFICIAL and unreflecting view of things observe the outward appearance of anything they meet, e.g. of a man, and then trouble themselves no more about him. The view they have taken of the bulk of his body is enough to make them think that they know all about him. But the penetrating and scientific mind will not trust to the eyes alone the task of taking the measure of reality; it will not stop at appearances, nor count that which is not seen among unrealities. It inquires into the qualities of the man’s soul.  -Gregory of Nyssa


My grandparents found reasons for the existence of their family and the fulfillment of their duties in serious writings, and they interpreted their special sufferings with respect to a great and ennobling past. … There was a respect for real learning, because it had a felt connection with their lives. … I do not believe that my generation, my cousins who have been educated in the American way, all of whom are M.D.’s or Ph.D.’s, have any comparable learning. When they talk about heaven and earth, the relations between men and women, parents and children, the human condition, I hear nothing but clichés, SUPERFICIALITIES, the material of satire.  –  Allan Bloom, The Closing of the American Mind (New York: 1988), p. 60.


“The shape of evil is much more SUPERFICIALITY and blindness than the usual list of hot sins. God hides, and is found, precisely in the depths of everything.”  ― Richard Rohr, Falling Upward: A Spirituality for the Two Halves of Life


Generally, we are more concerned with handling and using things than with knowing them in their true nature. Thus we usually grasp in haste the very first few signals conveyed to us by a perception. Then, through deeply ingrained habit, those signals evoke a standard response by way of judgements such as good-bad, pleasant-unpleasant, useful-harmful, right-wrong. … A world perceived in this SUPERFICIAL way will consist of shapeless little lumps of experiences marked by a few subjectively selected signs or symbols. The symbols chosen are determined mainly by the individual’s self-interest; sometimes they are even misapplied. The shadow-like world that results includes not only the outer environment and other persons, but also a good part of one’s own bodily and mental processes. These, too, become subjected to the same SUPERFICIAL manner of conceptualization. – Nyanaponika Thera, “The Power of Mindfulness”


Superficiality  noun  Lack of: thoroughness, depth of character, or serious thought.

“The ignorance and superficiality of the media hinder a serious examination of the question”


The relationship of superficiality and evil consists of being more concerned with manipulating and using things (including people) for our own benefit rather than with knowing their true nature.

A thing perceived in this SUPERFICIAL way will consist of shallow experiences determined mainly by the individual’s self-interest. The illusory world that results includes not only the outer world and other persons, but also reaches into one’s own sensory and mental processes.


John 7:24 “Stop judging according to appearance, _but_ be judging the righteous judgment.”

Judging – Greek  κρίνω   (krinō)  Properly to distinguish, that is, decide (mentally or judicially); by implication to try, condemn, punish: – avenge, conclude, condemn, damn, decree, determine, esteem, judge, go to (sue at the) law, ordain, call in question, sentence to, think.

Appearance – Greek   ὄψις  (opsis)  ;properly sight (the act), that is, (by implication) the visage, an external show: – appearance, countenance, face.

Righteous – Greek   δίκαιος  (dikaios)   From  δίκη  (dikē); equitable (in character or act); by implication innocent, holy (absolutely or relatively): – just, meet, right (-eous).

Greek    δίκη  (dikē)  ; right (as self-evident), that is, justice (the principle, a decision, or its execution): – judgment, punish, vengeance.

In the meaning of the Greek words:

Stop distinguishing or deciding; by sight or an external show, but be distinguishing or deciding with equitable (considering innocent, holy) or right (as self-evident) judgement.

So if we judge something as pleasing to our own eyes rather than judging it in a fair and impartial way; we are treating it in an unholy fashion?

Sounds like evil (selfish) intention to me; it’s how we can look at a single person or small group within a large group and define the large group because a single person or small group are different from us.

Let’s look at a hot button issue; Muslim Ban. Because of Islamic Extremist Terrorists we judge all of Islam by them.

Islam – from Wikipedia, the free encyclopedia:

Islam (Arabic: الإسلام‎, IPA: [alʔɪsˈlaːm] is a verbal noun originating from the triliteral root S-L-M which forms a large class of words mostly relating to concepts of WHOLENESS, SUBMISSION, SAFENESS, and PEACE.

Sufism – from Wikipedia, the free encyclopedia:

Sufism, or Taṣawwuf (Arabic: الْتَّصَوُّف‎; personal noun: صُوفِيّ‎ ṣūfiyy/ṣūfī, مُتَصَوّف‎ mutaṣawwuf), which is often defined as “Islamic mysticism”, “the inward dimension of Islam” or “the phenomenon of mysticism within Islam”, is a mystical trend in Islam “characterized … [by particular] values, ritual practices, doctrines and institutions” which began very early in Islamic history and represented “the main manifestation and the most important and central crystallization of” mystical practice in Islam.

Sufism is one of the most peaceful nonviolent practices in the whole world.


Extremist groups like ISIS promote the idea that Sufism is a heterodox form of Islam, and then go further to declare Sufis legitimate targets. But it’s not just violent extremists who foster the heterodoxy misconception. In Saudi Arabia, for example, crown prince Mohammed bin Salman claimed on Sunday that “the greatest danger of extremist terrorism is in distorting the reputation of our tolerant religion”yet intolerance with regard to Sufism is the bedrock of much of the purist Salafi approach that underpins the Saudi religious establishment.


So even a single person or small group within the same large group can be judged as different and the small group can be discriminated against or even persecuted by the same group it is in; with no twinge of conscience.

Now a list to reflect on in the light of superficial decisions: Race, Gender, Sex, Nationality …complete the list yourself. You can reflect on this for a very long time if you want to avoid SUPERFICIALITY!

Polonius: This above all: to thine own self be true, and it must follow, as the night the day, Thou canst not then be false to any man. WILLIAM SHAKESPEARE, Hamlet, act I, scene iii, lines 78–80.




“He who has a WHY to live; can bear almost any how.”  – Frederich Nietzsche

A man who becomes conscious of the responsibility he bears toward a human being who affectionately waits for him, or to an unfinished work, will never be able to throw away his life. He knows the ‘WHY’ for his existence, and will be able to bear almost any ‘how.’  – Viktor E. Frankl

“People don’t buy what you do; they buy WHY you do it.” -Simon Sinek

Excerpt –

The Why, How, What model is actually grounded in biology (not psychology).

If you were to look at a cross section of the brain from top down, you’d see that it corresponds perfectly to the golden circle.

Starting at the top, our “newest” (evolutionary) brain, our Homo-Sapiens Brain, called our Neocortex – it’s our what, it’s responsible for all our rational, analytical thought, and language.

The middle two sections make up our Limbic brains, which is for feelings, trust, and loyalty, it’s also responsible for all human behavior and decision making. It has no capacity for language.

In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information, features and benefits and facts and figures, it just doesn’t drive behavior.

When we communicate from the inside out; we’re talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do.

This is where gut decisions come from. It’s why you can give someone all the facts and figures and they’ll say that they know what all the facts and the details say, but it just doesn’t ‘feel’ right.

Why would they use that verb?

Because the part of the brain that controls decision making doesn’t control language.

Sometimes we say we’re leading with our heart, or our soul. That’s all happening in your limbic brain.



The Golden Circle

The Golden Circle


Why? Answering this question is not only good for a corporation; but it is the single most important question you can answer before making a choice or decision.


  1. Neocortex – our “newest” (evolutionary) brain, our Homo-Sapiens Brain – it’s our WHAT, it’s responsible for all our rational, analytical thought, and language.

Your conscious mind is your objective or thinking mind. It has no memory, and it can only hold one thought at a time. This mind has four essential functions.

First, it identifies incoming information. This is information received through any of the six senses: sight, sound, smell, taste, touch, or feeling. Your conscious mind is continually observing and categorizing what is going on around you.

The second function of your conscious mind is comparison.

The third function of your conscious mind is analysis, and analysis always precedes the fourth function, deciding.

  1. The middle two sections make up our Limbic brains – it’s our HOW and WHY, referred to as the paleo mammalian cortex, which is for feelings, trust, and loyalty, it’s also responsible for all human behavior and decision making. It has no capacity for language. The limbic system is a set of structures in the brain that controls emotion, memories and arousal. It contains regions that detect fear, control bodily functions and perceive sensory information (among other things).

Let’s first take a moment to consider the fact that your subconscious mind is like a huge memory bank. Its capacity is virtually unlimited and it permanently stores everything that ever happens to you.

The function of your subconscious mind is to store and retrieve data. Its job is to ensure that you respond exactly the way you are programmed. Your subconscious mind makes everything you say and do fit a pattern consistent with your self-concept, your “paradigm.” Your paradigm is your set of assumptions, concepts, values, and practices that have been imprinted on your subconscious mind – your way of perceiving reality.

Your subconscious mind is subjective. It does not think or reason independently; it merely obeys the commands it receives from your conscious mind.

Just as your conscious mind can be thought of as the gardener, planting seeds, your subconscious mind can be thought of as the garden, or fertile soil, in which the seeds germinate and grow.

Your subconscious mind is an unquestioning servant that works day and night to make your behavior fits a pattern consistent with your emotionalized thoughts, hopes, and desires. Your subconscious mind grows either vegetables or weeds in the garden of your life, whichever you plant by the mental equivalents you sow with your conscious mind.

WHY did I just go through all of that? Precisely!

The WHY is your belief, cause, intention, mission, or purpose? The question that should be asked and answered before any action is taken. It is what goes on inside of you; these are the most important things in your life; where your value comes from.

Deliberate action turns knowledge into practical wisdom. © 2016 Russel Steffy

Deliberate action: The conscious intentional process of doing something.

Practical wisdom: the actual repeated application or use of valued ideas, beliefs, or methods; as opposed to theories.

Deliberate Choice (done consciously and intentionally); every moment you choose what you see, hear, touch, taste, and smell. You choose how to move your body. You also get to choose value to what is happening to create an experience.

Do you do it consciously and intentionally? If you do not make a deliberate choice to control the input, you will go into automatic mode and accept input from outside as valid. Then Religions, Political Parties, TV advertisements, and etc. get to program subconscious intention; they create your beliefs for you.

Deliberate Belief (created consciously and intentionally by you!), do you now see WHY this is important?